Learn more about us, what we believe, and how we serve the Business Whanganui community by taking a moment to read through our Vision, Values and Purpose statement below and our Four Strategic Pillars – the areas of focus that underpin our delivery.

Our Vision

A vibrant, healthy, prosperous business community that supports Whanganui as a great place to live, work, learn, play, and to do business.

Our Values

Guiding principles for how we manage our organisation and engage with our community.


Underpinning our work, we think and act with the highest integrity in all situations.


We endorse best practice principles and continuous improvement and cultivate a culture of excellence within our business community.


We honour every individual as equal and are respectful in our dealings and communication.


We seek to build lasting relationships with stakeholders and those that share our goals. Through collaboration we enhance our contribution.

 Our Purpose

To serve, promote, and advance our vibrant Business Whanganui community, to help them achieve success.

Our Strategic Pillars

Four pillars underpin our delivery and guide what we do to support the realisation of our Vision and achievement of our goals.



We commit to sharing relevant and timely information with our members to support informed decision-making, compliance, and business best practice. Members receive regular communications and updates and opportunities for in-person connection. We inform our members about happenings, potential issues, proposed changes to laws that affect them, and host government department briefings, government ministers, and local and central government election candidate events.


We provide focused, relevant learning opportunities for our members; drive capable, knowledgeable, mature business leadership and management, and improved employee retention, engagement, and productivity, through supporting workforce development and upskilling staff.


Connection, relationship building, and attention to wellbeing are vital ingredients for successful, sustainable business. We facilitate networking, thought-leadership events, social gatherings, and team building, as well as offering support and guidance through challenging times to support resilience.


Our members voices are heard through our open-door-policy, our sector advisory groups, and our all-member surveys. We advocate for our member community locally and nationally on issues challenging individual business viability unduly influenced by external and environmental factors, and collectively, the wider regional business environment, and work to ensure that Whanganui remains a great place to live, learn, work, play, and do business.